Innovative design, quick development, and cutting-edge technology Volkswagen wants to make its Chinese customers happy

Thomas Schäfer, CEO of the Volkswagen brand, stated, “The Volkswagen brand can already look back on 40 years of success in China, and we are continuing this success story into the new mobility era, thus confirming the trust of our Chinese customers.”Three pillars support the sharpened strategy in China: a broad product portfolio that speeds up the electrification of the brand’s models; a brand and design language created especially for the Chinese market; and local technical development carried out in conjunction with reliable Chinese partners to quicken the rate of innovation.Thomas Schäfer: “With a new design, a new technology standard, and a comprehensive brand experience – specifically oriented to the needs and wishes of our Chinese customers – the ID. CODE gives a first preview of the future of VW in China.” With our Chinese partners, we are bringing in a new era of mobility in China.

Volkswagen is ushering in a new era of technology and offering a sneak peek at the new design language of future vehicles with the world premiere of the ID. CODE at Auto China 2024. The concept vehicle was created especially with Chinese consumers in mind.The concept automobile has a strong, sleek, and flowing design that makes it resemble a Gran Turismo. The outside also serves as a projection surface for the next wave of artificial intelligence-assisted lighting and display systems. This complements the recently redesigned living area on board the ID. CODE, which combines the virtual and physical worlds to produce a novel mobility experience. The concept car that runs on electricity can be operated both manually and autonomously up to Level 4.

By 2030, the ID. family will have 16 models in all. This includes five electric vehicles (EVs) from the brand-new ID.UX sub-brand, which will make its market debut by 2027. Volkswagen is also gradually rolling out electric versions of its internal combustion engine (ICE) cars and adding new, extremely efficient plug-in hybrids with an electric range exceeding 100 kilometers to its lineup in China. By 2030, twelve new internal combustion engine (ICE) models and six hybrids will be introduced.Volkswagen is also using indigenous platforms in China to supplement the well-proven MQB and MEB vehicle architectures. One example of this is through collaborations like the one with XPENG. Additionally, the Volkswagen China Technology Company (VCTC), situated in Hefei, is creating the Group’s first electric platform especially for the Chinese market. Beginning in 2026, at least four more electric entry-level model will be constructed on the China Main Plattform (CMP). Volkswagen is able to satisfy all of its customers’ expectations and provide the appropriate items in all pertinent segments thanks to its several platforms.

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